Generation Z in the furniture market

Changes in market trends are associated with many factors, however, generation Z has the greatest impact on shaping the offer of furniture manufacturers. This group consists of brave, self-confident people who do not want to lose themselves at work – prefer to enjoy life with their loved ones and in a cozy space designed for their specific tastes. Minimalistic, raw interiors are slowly fading into oblivion, giving way to extraordinary solutions that allow you to create unique spaces. This is achieved by intriguing sculptures, unusual combinations of fabrics, as well as interesting fronts for room furniture. Young people focus on interesting design, mix styles, and because they live in two worlds – real and virtual – they care about the aesthetic aspect of the interior, which is to be beautifully presented in photos published in social media.

Read also: How will trends and the situation on the furniture market affect the industry? Conclusions from the Hausmesse fair

A big driver of Generation Z’s activities is ecology and care for the natural environment. Production based on sustainable forest management, activities related to the reduction of media consumption, and the impact of production on the environment are important bargaining cards that determine competitiveness. Generation Z is no longer available for purchase. What attracts them are their values, originality, and solutions that are not offered by the competition.

How to get to such a demanding group of consumers? At MELACO, we can offer a response to its expectations by:

• Active measures to support sustainable forest management and reduce the environmental impact of production through the use of FSC®-certified raw materials and the implementation of an ecological strategy. You can read more about it in the post: European Green New Deal in Melaco – how we care for the environment.
• Access to technologies offering non-standard solutions of high quality and perfect functionality. Get to know our solutions and create fronts for room furniture that will delight the most demanding consumers.

Fronts for room furniture MELAFOL – milling without limits

The MELAFOL technological line developed in our plant and used for years eliminates all restrictions related to the decoration of furniture boards. It is a perfect way for fronts for room furniture to gain a truly unique character thanks to any patterns that we apply on their surface. From delicate, geometric shapes to irregular patterns in line with the client’s idea and design.

The cutters are made on a one-sided laminated MDF board with a thickness of 16 to 25 mm. We cover it with a polymer film in the vacuum pressing process, thanks to which the board becomes durable, and the front surface is resistant to moisture, high temperature and UV rays. All while ensuring high-quality workmanship and perfect finishing precision.

Check out our inspirations: